art direction and design

visual identity re-design

UOOFO/STUDIO is an independent fashion house that both retails a collection of edgy designer labels, as well as designs and produces their own collection of womenswear.

Self-labelled as a "curator of edge and incubator of talent", UOOFO/STUDIO aims to create an identity that is elegant and edgy. The symbol of an unrefined ore was adopted to accompany the wordmark to symbolize the aspiration for finesse as well as a celebration of being new and raw.

Meat art direction and design