art direction and design

Branding, Identity, and Package Design 

Based in Beijing, China, founded by Cape Town alumnus Zhang Yipeng, Smash a Cup is a Rooibos brand that sells seasonally updated, flavors of the South African tea leaf, all without the caffeine.

Edition: 1
Language: English
Character Set Encoding
Latin-1 (ISO-8859-1)
Date First Posted
June 2006

Flavors are consistently updated with custom designed patterns that sell out every season.

Inspired by the Ndebele tribe in South Africa, the visual language of Smash a Cup is about a celebration of tradition.

Bright colors are mashed with tribal patterns, mixed with Memphis inspirations from the 1980s, Smash a Cup delivers a tea drinking experience that is at the same time healthy, hip, and alternatively delightful.

Smash a Cup consistently collaborates with other foodmakers on new products, such as the delicious Ciders above.
Meat art direction and design