art direction and design

Art direction for photoshoot and catalog
as Art Director of JOYN:VISCOM

Beijing local band "Pet Conspiracy" were asked to model and endorse U.F.O., a brand with of high-end street footwear and accessories. Visual themes and tones of alienism and conspiracy were used to unite the two collaborating parties.

The photography referenced retro noir and B-films, while the design spoke to the aesthetics of confidential documents and paperwork, all encased in a vintage collector's vinyl format.

Meat art direction and design