art direction and design

as Art Director of JOYN:VISCOM

Visual identity design for East to East, a crossover fashion project between Shanghai and East London co-hosted by sneaker label UFO and shopping district Xintiandi.

Featuring more than 40 fashion and accessories designers, the project hosted an exhibition, a runway show, numerous workshops and talks, East to East aimed to facilitate open and fun dialogue between two cultures of fashion.

Invitation Package

Event Poster

Environmental Collateral

Collectible Publication

Meat art direction and design