X'Mas is a time to X and O.
Christmas is a time to Hug and Kiss.

For the Christmas / X'Mas seasons, Beijing clothing-collection brand ARRTCO needed a theme to stand out from other competitors. To cohere with the brand's eccentric and fun character, the theme of "Hugs and Kisses" - "XOXO's in X'Mas" was devised and applied to all in-store materials.

In-store wall

Promotional Posters

Sale Signage

Window Display

X'Mas Cards